It is a digital lending platform licensed by the Saudi Central Bank (SAMA). The company provides micro-lending and buy-now-pay-later products to consumers and small businesses across Saudi Arabia and the UAE, with technology and operations teams based in Egypt and Pakistan.
As a regulated financial institution, it operates under strict compliance requirements. Every employee with access to customer financial data, credit decisioning systems, or payment infrastructure must pass a thorough pre-employment screening. It’s not optional, SAMA regulations require it, and client trust depends on it.
By early 2025, it had 160 employees and was hiring aggressively to support product expansion. The company planned to onboard 70+ new hires across all four countries within the year. The problem wasn’t finding candidates. It was verifying them.